Business
Top 10 Untold Truths of 7-Eleven (Part 2)
Where do you go when you’re in desperate need of a good snack? If the answer isn’t 7/11, then you’re doing something wrong. From Slurpees to sushi, you can find absolutely everything you’re looking for, and sometimes even more. If you’re dying to know more about this one-of-a-kind convenience store, here are the Top 10 Untold Truths of 7-Eleven (part 2).
10. There’s A Bring Your Own Cup Day
Chances are, you can’t leave a 7-Eleven without getting a Slurpee – even if that wasn’t why you went there in the first place. They’re just so icy tasty good. So, if you feel like you can never get enough of that sweet, slushy mixture, then you’ll be happy to hear that there’s a perfect day for you: bring your own cup day! For those who weren’t aware of this amazing yearly experience, let us enlighten you. It’s pretty self-explanatory – it’s a day where you can bring your own cup and fill it with as much Slurpee as it can hold, and it only cost $1,50. The only rule? All cups must be leak-proof, safe, and sanitary. Oh, and it needs to fit upright within the in-store BYOC display cutout, which is about 10 inches in diameter. Obviously, people tend to get very creative on that day. Very. Basically, almost anything except trashcans, kitchen sinks, and sleighs are welcome. That means you can fill up your thermos, cookie jar, ladle, punchbowl, and any other container that you feel fits the bill. Sadly, this year’s BYOC day has been postponed due to the pandemic, but it will surely take place again once everything settles down. The day varies year to year, so keep an eye out for this awesome promotion and get ready to bring your A-game, and find the best giant container to stay hydrated and energized for anything the day throws at you.
9. You Could Sleep At A 7-Eleven
As a child, did you ever daydream about getting locked in a store overnight with the chance to do whatever you wanted? Like play with all the toys, eat all the candy and stay up all night? Well, if you still have that fantasy, then you might just be able to make it come true at a brand new 7-Eleven store in Dallas County. 7-Eleven partnered up with Airbnb to give a couple of lucky people the chance to spend the night in the untarnished 7-Eleven and enjoy all the perks of the store. The ultimate one-night game-cation features a Playstation 5 console, all the Slurpees you can drink, and all the snacks your heart desires. Now, if that’s not crazy and exciting news, then what is! Starting on Feb. 1, those interested in the exclusive experience can head over to Airbnb’s website and book one of the two stays available and maybe have the chance to live this once-in-a-lifetime experience. And if you do win, 7-Eleven will even provide a car service to and from the convenience store/hotel. If you’re one of the lucky lodgers, you’ll only have to pay a mere $11 to enjoy this adventure. Not only will you get to experience the newest luxury evolution store before it debuts to the public, but you will also have Dallas Cowboys quarterback Dak Prescott as your virtual host! It doesn’t get any better than that.
8. King of Pandemic
As the pandemic began to take a toll on our lives, a lot of businesses had to adapt and find new ways to stay afloat. While 7-Eleven struggled like any other business, it was quick to land back on its feet and come back stronger than ever. As the demand for basic necessities skyrocketed, many stores ran out and some essentials were nowhere to be found. How many times during this pandemic have you gone to the store only to find the shelves empty? Well, that was a reality everywhere, except at 7-Eleven. They made a concerted effort to keep stores stocked with basic goods, like flour, pantry items, and the ever-quick-to-vanish toilet paper. Customers could find everything they needed at their local convenience store, while other big-box retailers were out of stock – an advantage that weighed greatly on the chain’s revenues and credibility. 7-Eleven also made sure they had enough hand sanitizer stations, deploying over 60,000 of them. They lobbied the government to help secure small business loans and invested $160 million into financial support. 7-Eleven’s quick and efficient response was a very big deal to customers, especially since it’s estimated that half the US population lives within one mile of a 7-Eleven. The chain responded with urgency and was ready to face any kind of drawbacks this pandemic could throw its way. With new delivery service options and recent technology upgrades, 7-Eleven is here to stay and help us get through the current situation.
7. High-Tech 7-Eleven
The pandemic has forced us all to make some drastic decisions – especially businesses. Convenience stores have, thankfully, stayed convenient and essential, but that doesn’t change the fact that they have still been greatly affected by the new restrictions. The overall retail landscape will forever be changed, mostly due to the growth of online shopping and the long-term effects on the pandemic. 7-Eleven were among those who quickly acted and made adjustments immediately. They have decided to embrace digital technology by moving away from their low-tech, brick-and-mortar roots in order to stay as relevant as possible. 7-Eleven aims to “redefine convenience” by adapting many of its services to better fit their customers new needs. This includes a mobile wallet – to enable contactless payments using the store’s app. Customers can add funds to their account via cash, debit and credit cards, Apple Pay, and so on, with no extra fees. Again, by using the trusty app, there are a few extra benefits. There’s the self-checkout options, which allows people to skip the lines. A delivery service, with which you can order anything from Slurpees to pizza, at any given time, and a loyalty program that’s already signed up 40 million customers. With efficient steps like these, 7-Eleven has proven it’s willing to do anything to best serve its customers.
6. They Have Their Own Make-Up Line
You can pretty much find anything at a convenience store. Whether you’re looking for snacks, toilet paper, or even milk, 7-Eleven has got you covered. However, as much variety there is in the products they carry, there’s probably still at least one thing you never thought you’d find at 7-Eleven, and that’s makeup. But not just any off-the-rack makeup, no, the real deal. A couple of years ago, 7-Eleven launched its very own makeup line exclusive to the store called Simply Me Beauty. And the best part? Everything is under $5, so it’s perfect for budget-minded beauty lovers. This Millennial-targeted cosmetics collection of 40 products has got everything for lips, eyes, and face. For the face, you’ve got your concealer, highlighter, and blush – for the eyes, mascara, eyeshadow palettes, eyeliner, and even false lashes – and for the lips, you’ve lip glosses, lipsticks, and so on. And, of course, you can get the basic tools such as makeup brushes, blender sponges, and makeup remover. If you’re worried about the quality, don’t be. 7-Eleven’s products were tested against national brands for quality assessment. Turns out, you no longer need to go to Sephora or CVS to get some quality makeup – just head on over to 7-Eleven.
5. 7-Eleven Has A Lot Of Firsts
You might have noticed that 7-Eleven stores are pretty much everywhere. Kind of like Starbucks, you can hardly turn a corner without seeing the bright red and green colors of this mighty convenience outlet. Well, there’s a reason – it’s the world’s largest convenience store! With over 60,000 stores in 18 countries and over 10,700 of those in North America, you’re bound to come across one at some point or another. But, 7-Eleven did not become this big overnight; it had to build itself from the ground up. First things first, the numbers in the name are not some coded secret – not someones birthday – and not lucky numbers from a trip to the casino. 7-Eleven was named fittingly after their original business hours, 7:00 am to 11:00 pm. It all happened back in 1927, when Joe Thompson, an employee of the Southland Ice Company in Dallas, Texas, began selling eggs, milk, and bread from a makeshift storefront in one of the company’s icehouses. Back then, no one ever thought there would be a big demand for a store that was open 24/7, and yet, as the business continued growing, so did the need for extended hours. They were also the first convenience store to run a television commercial in 1949. It promoted their curb side grocery delivery service, and an animated rooster and owl reminded customers that the store was open early and closed late. They have grown a lot since that little storefront, and today most are now open 24 hours a day, 7 days a week.
4. 1$ Pizza, Anyone?
For the Super Bowl, or any big event really, it’s a tradition for many to get as much food as possible and splurge until there’s nothing left. Pizza is usually the meal of choice, as it is cheap yet delicious. But, what if there was a way to get an even cheaper pizza, for the same exquisite and high-quality pie? While this year’s Super Bowl might have been a little different and foreign, it didn’t mean that it was any less festive and tasty. 7-Eleven had the best way to make this year’s game count by offering some of its best pizza for the mere price of $1. Yes, you could get a whole entire pizza for only $1! Of course, some conditions did apply, but still! Every good deal has its own share of conditions. For instance, it wasn’t available in store or for pick-up, only on the 7NOW delivery app, with a one per customer limit. You’ll still had to pay all applicable sales taxes and fees. This promotion applied to the large pepperoni pizza, extreme meat pizza, triple cheese pizza, or take and bake pizza. Obviously, since it’s an amazing offer, it was only available while supplies lasted. If that kind of deal doesn’t satisfy your hunger, you can always order one of their 4,000 food or beverage offerings – like chicken wings, nachos, mini tacos, cookie platters, and ice cream – the perfectly balanced meal for any big game. But, if you really want pizza, you can enjoy the two pizzas for $10 deal – valid through April 27 – for members of the 7Rewards loyalty program.
3. They Sell McMuffin Look-Alikes
Since McDonald’s canceled their beloved all-day breakfast, the non-early-risers of this world haven’t been able to enjoy the pure, delicious taste of the Egg McMuffin. But, once again, 7-Eleven has come to the rescue and delivered an amazing alternative: the all-day Chicken & Egg Muffin. It consists of a sunny-side-up egg, a peppery chicken patty, a slice of cheese, and garlic herb spread wedged between two English muffin halves. It’s basically a new addition to 7-Eleven’s previously eggless muffin menu. Even though it’s not made-to-order like the McMuffin, this is a pretty close rendition. It’s pre-made and placed in a chiller, but after a few minutes of reheating, the bun is still fluffy and crisp. The Chicken & Egg Muffin isn’t officially marketed as a McMuffin dupe, but the resemblance is uncanny, and the taste is shockingly similar. It’s basically just a touch more peppery and less salty than the McMuffin – and well, it’s a chicken patty and not a sausage. As much as it tastes amazing, it is advised to toast it for a few minutes in the oven for better results. But, whether or not you can heat it, you’ll be sure to satisfy your breakfast sandwich cravings at any hour of the day without being stressed by what time it says on the clock.
2. You Could Win A PS5
The hype over the recent release of the PS5 console has really taken over the internet. Everyone wants to get their hands on one and be one of the firsts to get to try it out. Well, 7-Eleven is aware of that and has come up with the ultimate contest to give you the chance of winning the highly sought-after PlayStation 5 console. But, there’s a catch; it’s only for people living in Canada. From January 6 to March 2, 7Rewards members can enter to win 1 of 200 available PlayStation prizes, each more alluring than the last. The grand prize winner is drawn every week for a bundle that includes the brand new PS5, DualSense Wireless Controller, a one-month voucher to PlayStation Now, Digital Game Codes, and a $10 PlayStation Store Gift Card. To enter, all you need to do is download the 7Rewards app, and register for the 7Rewards program, and start purchasing participating products – like Slurpees, Coca-Cola, and any kind of pizza. You can earn points on everyday purchases and convert points to save money or redeem points for free snacks and drinks. So, if you happen to be live in Canada and you had no luck getting a PS5 for yourself, this is your chance!
1. Super Mario Merch In Japan
There has been quite a bit of buzz surrounding the new Super Nintendo World that is set to open soon. Of course, with the pandemic throwing a wrench into just about everything, the grand opening has been sadly delayed. However, 7-Eleven Japan is charging ahead with its Super Mario Brothers promotion. To celebrate the video game’s 35th anniversary, a new and fun collection of Mario merchandise and a few new Mario-themed food items to the menu will be offered as part of a lottery. The prizes include a Mario plush toy that emits popular phrases from the game, an alarm clock that plays the iconic melody of the game, glow-in-the-dark Boo-shaped soap dispensers, and mini plates. As for the food, there’s the Mario Mix Roll, a bun either stuffed with a red ketchup croquette, egg salad, or with mushroom pasta and tomato sauce. The lottery tickets will be on sale starting January 23 and will be available to purchase at 7-Eleven, as well as at Nintendo Tokyo in Shibuya or at an Ito Yokado store.
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