Say TJ Maxx and the first thing that comes to mind is probably those new sneakers or the blazer you’ve been eyeing – but certainly not food. Because TJ Maxx is a department store, many people underestimate the groceries available and completely disregard it as a viable grocery shopping option – big mistake. There are tons of reasons why, so let’s dive in, shall we? Here are the Top 10 Untold Truths About Food at TJ Maxx.
10. TJ Maxx Relies On FOMO
How many times have you gone into a store to get your hands on a new product, only to find the shelves empty? This has probably made you think that the product was really good and worth the all the hype – I mean, if it’s gone so quick, it has to be good, right? Well, that’s exactly how TJ Maxx runs its stores; on FOMO. FOMO, or fear of missing out, describes the feeling of wanting to be part of something before it’s over or gone, and TJ Maxx uses this technique to its advantage. How do they do it, exactly? By sourcing limited quantities of ordinary products to make sure customers come back for more every time. A smaller quantity of each product makes it seem as though there is always a demand, which increases the feeling of exclusivity and urgency to buy it as soon as you see it – or else you’ll miss out. Since you can never be sure when or if it’ll be restocked, chances are, you’ll buy it right away. Even a lap around the store could be enough to miss the last of a certain product. When your favorite items regularly run out, it also puts pressure on you to visit the store often – just to see when it will be back in stock. By visiting the store, you’ll most likely come across some brand new products, inevitably making you buy more. But, more often than not, those “exclusive” products usually end up getting restocked, so if your hands are already full, don’t worry too much; it’ll come back… One day… Probably sooner than later.
9. Specifically Designed For TJ Maxx
A lot of stores have their own in-house brands, like Costco with Kirkland and Walmart with George. All those products are sold only at their respective stores and can’t be found anywhere else. But at TJ Maxx, every single item is specially designed just for them! Sure, you can find the occasional generic brand, but usually, the shelves are stocked with brands who chose to do business with TJ Maxx, exclusively. The store wants top quality, whether it be clothing or food, so they choose their partners carefully. That means when you show up at a TJ Maxx; you’re not getting knock-off or low-quality food; you get the best. Some people might think that selling to a discount store would cheapen a brand. But in this case, it doesn’t apply because TJ Maxx is reliable in both high volume and payments, and is known as an upstanding chain, so the usual hesitation is pushed aside. The food aisle at TJ Maxx is typically hidden in a random aisle in the home decor section and can be easy to overlook, but once you lay an eye on every unique and special item they sell, you’ll probably end up spending extra time browsing through the endless, one-of-a-kind products. So, while the clothing and other departments do stock overstock or unsold items, the food department is typically filled with specifically made items of the highest quality.
8. The Items Are Random On Purpose
Since TJ Maxx carries a lot of unique items and runs on what can be described as a “treasure hunt shopping experience,” sometimes, the food products they sell can seem a little random and kind of weird. So random in fact that some people have even questioned if TJ Maxx wasn’t just coming up with fake products to create a buzz. But, it turns out, these items are random on purpose. Again, it’s all about the feeling of exclusivity. After all, you’re not going to run down to a TJ Maxx to buy a regular jar of jam – that’s what grocery stores are for. No, you go down TJ Maxx to get that specific, rare jar of jam that you can’t find anywhere else. If you stock items that are hard to find anywhere else, and you stock them in a limited fashion, it creates a sense of scarcity. Hidden Brain host, Shankar Vedantam, said that “companies have known for a long time, that if you provide people with the sense there’s an infinite supply of whatever they’re buying, for some products that will drive down the demand: Why should I buy this today, I can buy it tomorrow?” So, by supplying singular and weird items, it pushes people into wanting to give the products a try, seeing how scarce the stock looks. A regular jar of marinara on a shelf isn’t going to entice someone to buy it right away. However, five bottles of beautifully packaged truffle-infused olive oil will certainly make a passerby stop and at least consider making a purchase.
7. Healthy and Organic
When going to TJ Maxx, you probably wouldn’t expect to find good food – let alone healthy and organic food! But, believe it or not, TJ Maxx offers a wide variety of fun, hard-to-find specialty grocery items, perfect for the health nuts out there. Think hemp seeds, kale chips, and bags of spirulina. This everything you could possibly need to fill your gluten-free, dairy-free, keto snack list. The best part? Everything is at a lower price than you would normally find in your local supermarket – and tastes way better. We all know how expensive a healthy diet can be, so at TJ Maxx, you don’t have to compromise anything! Not even dark chocolate! From organic dried fruit to chia seed gel, you can be sure to find the best of the best. TJ Maxx is also one of Whole Foods’s biggest rivals when it comes to trendy, uber-healthy products, so your products will always be the best quality possible. Plus, the specialty health and organic foods at TJ Maxx are often up-to-speed with anything you’ll find on your Instagram feed. That means you can keep up with the latest health trends, without having to pay a ridiculous amount of money for it. If you thought TJ Maxx was just for the occasional bag of chips, you thought wrong. Head on over for a totally healthy and totally organic experience!
6. Cheaper Than Elsewhere
It’s no secret that TJ Maxx has some of the lowest prices on the market. Thankfully, this also applies to their food products. While yes, some items at TJ Maxx can sometimes be found at other retailers, no one sells them cheaper than they do. This is possible thanks to a very practical and smart way of buying. TJ Maxx usually buys merchandise in large quantities, but since they don’t like to sell a lot of the same particular product, they’ll ask for the cases to be a mix of other products. That way they can still benefit from the bulk pricing discounts while keeping their quantities of specific flavors within their limits. The prices at TJ Maxx are almost impossible to match, mostly because they are buying multiple cases of multiple products to get the best wholesale price. TJ Maxx is then able to pass down their savings to the customers. Also, the store prides itself on its simple and modest shopping experience. Nothing too fancy is to be expected, just some high-quality products. “A lean, no-frills way of working helps pass spectacular savings onto the customer,” TJ Maxx explains. “So, don’t expect fancy extras in the stores — just amazing merchandise at fantastic prices.” So, if you enjoy buying quality food for a good price, you know where to go!
5. Exclusive In-Store
In this day and age, buying online has become one of the easiest ways to shop. You no longer need to leave your house, all you need to do is click a button, and boom, anything you could ever want can be delivered right to your door – well, almost anything. If you were hoping to get your hands on some artisanal spicy mustard from TJ Maxx by buying it online, we’re sorry to say it looks like you’re going to have to make the trip down to the store. No food is sold on their website. Not even a single bag of sea salt. Even though you can purchase just about anything on the website, from discounted designer purses to pots and pans, the food is off-limits. It’s kind of like TJ Maxx’s way to remain mysterious and promote the scarcity factor. Which, kind of makes sense since you’ll be more tempted to purchase more when your physically in the store, especially since you know that you won’t be able to find it online. What’s the point of being exclusive in store if it’s all online anyway, right? By not selling its food selections on its website, TJ Maxx continues to play hard to get and ensures a constant rotation in its store inventory which keeps them essential and relevant. To find your favorite food items, you will have to visit the messy shelves and hope there’s still something left.
4. There Are A Lot Of Gourmet Items
We’ve talked about how TJ Maxx carries a lot of healthy and organic foods for low prices, but it turns out the real bang for your buck lies in the gourmet foods section. If you’re planning to throw a really fancy cocktail party or you simply want to buy something new and different, TJ Maxx has got you covered with pretty much everything. You want some specialty snacks? You can go with gourmet chocolates, pecan praline cookies, and even crunchy dark chocolate biscotti. Not a sweet tooth? Worry not; you can go as salty as you want with the insane selection of gourmet popcorn. Seriously, there are so many popcorn types; it’s basically its own separate category of snack. With lime fresco or black truffle popcorn, your movie nights will never be boring. Other salty snacks such as peanut butter pretzels and habanero salsa are also pretty cheap and pretty delicious. One of TJ Maxx’s specialties, though, is the gourmet oil selections. In colorful glass bottles, they are definitely worth it. You can pretty much find some of the best bargain prices on gourmet and specialty foods, including manuka honey, truffle salt, and super cheap caviar! Of course, your spice shelf will also be upgraded with exotic blends and unique herbs offered at TJ Maxx. From fun shaped pasta to designer cake mixes, you’ll encounter some high-end items at excellent prices, that’s guaranteed.
3. Specialty Coffee Can Be Found
Every coffee lover knows just how much a coffee addiction can become expensive. Those morning – and afternoon – cups of coffee can add up to quite the bill, so you’re always better off making your own at home. If you’re a fan of Starbucks or Dunkin’ but don’t want to spend a fortune on pricey store-bought coffee beans, look no further, you can now get your caffeine fix from your local TJ Maxx! It’s the perfect place to find deals on popular coffee brands and K-cup varieties. TJ Maxx carries all of your favorite brands at some steep discounts, along with a few other unique coffee finds. There are entire shelves dedicated to bags of beans and flavored syrups to make sure your latte experience is as authentic as possible. From cinnamon roll to banana nut bread to pumpkin spice, TJ Maxx has something for every taste. But that’s not even the best part. If you’re a fan of Disney’s specialty Joffrey blends that are served across Disney properties, well, are you in luck! Ever since Disney parks closed due to the pandemic, the hot beverages were MIA. However, they have now been spotted at TJ Maxx on the West Coast! The only thing missing from this amazing store now, is a visit from Mickey himself!
2. There Are So Many Must-Try Items
Obviously, everything at TJ Maxx is worth trying. With so many individual and delicious options, it can be hard to pick which ones you should prioritize – because let’s face it, if we could, we’d buy the whole store and call it a day. But, since we can’t do that, we need to know what food items are the absolute best at TJ Maxx. To start off, all of the gourmet items are a must-try. Whether it’s the infused oils or the sweet snacks, everything on those shelves needs to be on your next grocery list. TJ Maxx also has some killer sodas, water, and specialty drinks, like bottles of Efferve, a sparkling lemonade drink in pink and blood orange flavor, along with some Skinny Syrups, to add that extra flavor to your sparkling water. TJ Maxx is known to sell “designer” bottled waters, like Norwegian Voss Water that comes in a glass bottle, and imported sparkling waters. When it comes to breakfast, you’re likely to find unusual jams as well as imported options that can leave Smucker’s grape and strawberry jellies looking rather ordinary. There are some Swedish lingonberry preserves and even bottles of apricot jam. If you want only high-quality honey and syrup, this is a good place to start! Basically, anything you get at TJ Maxx, you won’t regret buying!
1. Vendors Are Kept Top-Secret
TJ Maxx is definitely one of the most underrated, successful stores out there. It’s a competitor to watch out for, mostly because of its unique offerings and crazy deals. Every other retail department store and even grocery store should take a page or two out of TJ Maxx’s playbook. However, none of them can. Why? Because TJ Maxx keeps its recipe for success very well-hidden. In order to stay on top of their game and keep their advantage, TJ Maxx is always looking for new items that are going to draw people to their stores. But, how they find these funky, innovative brands is kept hush-hush. TJ Maxx insists on keeping their sourcing information private, and they guard this like the Colonel guards the secret of the eleven herbs and spices. And with good reason! Sure, it would nice if every other store offered the same kinds of deals, but how would that benefit TJ Maxx if everyone knew how they made their business work? They don’t want you to find all this great stuff somewhere else! But, TJ Maxx does stay pretty transparent about how it acquires its inventory, saying they take advantage of opportunities like department store order cancellations, manufacturers producing too much product, or closeout deals at the end of a season – but those are the only facts they’re willing to divulge.