Gordon Ramsay is a Michelin Star chef, but his empire was not built from food alone. This TV personality, known for his ‘sweary chef’ persona from various food-based shows, can also serve a pretty good laugh to his audiences. He has been hired to peddle everything from AI assistants to Korean beer, but always manages to entertain and amuse. He’s become almost a commercial staple, so to save you some digging time, here are the top 10 funniest Gordon Ramsay ads…
10. Walkers on the run
Gordon Ramsay loves good quality food, and in this ad, he is absolutely obsessed with chips. He is frantically looking all over the kitchen for his precious potato treats and getting right up in the chefs’ grills (pun intended) to find out who took them. We can all get like that when we get cravings, to be fair! After scaring the plates out of a waitress’s hand, he finds his way to the very last chef he needs to question. Finally, he arrives at Gary Lineker (OBE), a footballing legend and crisps fiend, who has cleverly disguised himself using a fake moustache. Ah, the classic ruse… it works every time! However, the disguise couldn’t help him when Ramsay heard a rustle from Gary’s hat, so Gordon takes back his chips and serves Gary’s head for dinner! Apparently, before airing the advert, Walkers had to issue a disclaimer saying Ramsay definitely wouldn’t be swearing. Given his track record, I can see why people were worried about what he might say. It seems viewers weren’t the only ones who were anxious about Ramsay, as Gary Lineker said “It’s going to be great fun because Gordon has a wicked sense of humour. I will just treat him like a referee and agree with what he does so that I don’t get into any trouble.” That a good plan, Gary, I certainly wouldn’t want to get in his way.
9. Gordon meets Alexa
The Alexa Superbowl commercial shows many stars, including Gordon Ramsay, helping the amazon team when the unthinkable happens… Alexa loses her voice! This is probably the most well-known Gordon Ramsey ad, as it has over 50 million views and was the most viewed ad of 2018. In the ad, Amazon is in crisis and Alexas all over the world are falling silent. Who can they call to save the day? Gordon Ramsay, Cardi B, Anthony Hopkins and Rebel Wilson, of course! In the ad, Gordon fills in for Alexa in the cooking department, answering stupid questions from grown adults about how to make very simple recipes. Sounds familiar, right? Following this, a new function was added for Alexa so that Gordon Ramsay can tell YOU off! Ah, we’re finally living in the future. Apparently, saying ‘Alexa, ask Gordon Ramsay what he thinks about my food’ will prompt a classic Ramsay reply, making you the star of your very own Kitchen Nightmares. Not too sure if that’s a good thing… According to Amazon, there’s a few nice replies in there too, so better get practicing!
8. AT&T Makes Gordon Happy
In this ad, Gordon Ramsay joins the long list of tough customers, including James van der Beek and Mike Cuban, that saleswoman Lily faces at AT&T. Even with the practice, it’s a hard job to keep Ramsey happy, but Lily is a true pro and is ready for anything he can throw at her. In true Gordon Ramsay style, he is VERY clear about what he wants: a great phone plan WITHOUT compromises. She reels off some stats and he seems pretty happy in getting his own way. Hooray! She can deliver, and that’s not something we see often. It looks like the no-nonsense chef has met an equally no-nonsense saleswoman. Gordon says he doesn’t know what to do when he’s not angrily throwing things, and to be fair, it is strange not to see him disappointed. She calls him ‘terrifying’, which is pretty spot-on even though he was much calmer than his usual self, so she’s really only seen the tip of the iceberg. After it aired, Gordon tweeted that he was ‘a fish out of water with [his] hands not in a kitchen’. A phone shop is probably the furthest you could get from a kitchen, too. In my opinion, he’s just as funny in or out of the kitchen, and its nice to see a happy ending every so often. Nice one, Lily!
7. BT glee
Speaking of a fish out of water, this ad puts Gordon everywhere in the restaurant except the kitchen! This is advertising ‘BT for Business’, hence why Gordon is caught in the admin of running a restaurant rather than cooking his delicious dishes. Starting in wine cellar, he creates an absolute whirlwind of chaos trying to set up his broadband. Gordon is flinging wine bottles on the floor and causing a stir in the dining room, so nothing new there. But it’s not normally his own restaurant that he’s ripping apart! For a man who can make Michelin star food in minutes, he seriously struggles to follow instructions for fitting a WiFi router. While he is figuring that out, the kitchen is in flames, the staff are kicking back and food is spilling all over the place. They’re all lost without him! Quick, looks like he needs the BT package! I mean, they make a strong case, I can’t bear to see Gordon struggling, it’s like watching a reversed Kitchen Nightmares. Although this ad is hilarious, BT actually dropped Gordon in favour of Peter Jones, the entrepreneur and fire-breathing lizard from Dragons Den UK. Apparently, this was because Jones ‘embodies the entrepreneurial spirit which characterises many small businesses’. Personally, I’m not too sure that was a good investment. Controversial choice, BT!
Gordon Ramsey got in some hot water over his unintentionally funny endorsement of the South Korean beer, Cass. This advert sees him enjoying dinner with a few friends in a Korean restaurant, while drinking Cass. In the ad, he really emphasises its ability to pair with sweet, spicy and hot dishes, calling it ‘bloody fresh’. That must be the first time he has EVER given such a nice review. He also sprinkles in some Ramsay critique though, such as ‘That’s older than me’, and a fair amount of swearing. This advert was made as Gordon Ramsay was guest-starring in ‘Please Take Care of My Refrigerator’, a South Korean cooking competition show. The controversy came from Gordon’s seemingly insincere and endorsement of Cass, as many people did not believe he liked it. The Verge reporter @Dami_Lee tweeted: ‘I’m losing my mind over this RECENT Korean ad Gordon Ramsay did for CASS, which is maybe the worst beer in the world’. Ouch! Following this reaction, Gordon defended himself at a press conference in Seoul, saying Cass is ‘the freshest and coolest’ adding that’s its not too expensive or over sophisticated. In fairness to Ramsay, its not like him to hold his tongue if he doesn’t like something, and he’s not scared of upsetting anyone. The jury is still out on his endorsement, and no one really knows if he actually likes Cass or just did it for the ad money. See the ad for yourself and decide.
5. The F word
The F word was a cooking program on Channel 4 in the UK where Ramsay made 3 course meals for a restaurant of 50 guests (including celebrities), and of course engaged in top-quality banter and cook-offs with some lucky diners. It was fairly successful and was rolled out to the US in 2017. This ad, however, is pretty old-school, as the UK show aired in 2005. It sees Gordon giving a foodie spin on the classic ‘Gladiator’ scene to inspire his chefs into battle. Gordon walks through a forest of scared but eager chefs a bit like a general in an army, although it is visually similar to an angry bride walking down an aisle. Gordon rallies his troops by screaming at the chefs. This acts both as a good teaser for a signature Ramsay show, as well as a motivator for these lost chefs. The battle cries are joined by pot and pan percussion as they drum their culinary instruments and are riled up by Chef Ramsay. Gordon even breaks the fourth wall, and says ‘watch this’, as they charge into the battlefield for him, and he stands triumphantly in the middle of chaos. Gordon is, as always, ready for a fight. Amazingly, he still manages to play it very cool despite the chaos, like a modern-day Braveheart.
4. British Airways Safety Video
When using any form of transportation, you’ll always hear people saying “safety first”. Well, airplanes are no different and British Airways wanted to make sure everyone was up to date with all current safety procedures. To do this, they decided to make a commercial. But, instead of making your typical boring, PSA style advert, British Airways took the comedic route. They gathered up some of Britain’s most famous personalities and beloved celebrities to put together one of the funniest airline commercials you’ll ever see! The venerable Gordon Ramsay appears early on in the commercial, and to no ones surprise he ends up hilariously cursing out the director. Sir Ian McKellen, most known for his role as Gandalf in the Lord of the Rings series, really brings some class to the production, which is apparently not what they were looking for… And even Rowan Atkinson, better known as Mr. Bean, makes an amazing appearance towards the end, when he loses some spare change he’s trying to put in a donation envelope and hilariously tries to navigate his way around the airline seats to retrieve it. Speaking of which, though this commercial has the laughs, it is also promoting a good cause to help children in need, so we definitely approve this message!
3. Gordon’s Gin
Ever wanted to see Gordon soaking wet and freezing cold? Me too! In his Gordon’s Gin ad, Gordon was even icier than usual, as they essentially make a cocktail on his head. Made in 2009, Gordon was ahead of the curve with the ice bucket challenge, as this was 5 years before the viral trend (although this was for a less charitable cause than ALS). Although he starts by looking reasonably majestic, he is immediately pummeled with ice cubes and freezing gin with fresh cut limes to top it off. The slow motion makes it even better as he goes through every facial expression from confusion to shock to joy as the cocktail drenches his nice chef whites. He wins this wet T-shirt contest hands down (it would impossible for him not to, as he is the only contestant). Surely, this hilarious ad campaign was a huge success? Well, not really. The Gordon’s Gin brand unfortunately saw a decrease in sales after the ad aired, and Gordon’s blamed Gordon. A spokesperson even said that Ramsay had been ‘over-hyped’! Is that even possible?! Ramsay was swiftly replaced by the British actors Philip Glenister and Emilia Fox, as Gordon’s went in a ‘classier’ direction to attract its old fan base back. I really can’t believe they took the ‘Gordon’ out of Gordon’s gin!
2. Kmart Nightmares
Well, it seems obvious that Gordon can sell kitchen appliances, this is what he knows best! Kmart nabbed him to advertise their Everyday Kmart Gordon Ramsay line of ’mean tools’ (appliances to you and me), but in the most disturbing way possible. The shouting chef jumps up a notch from his usual scary self to a borderline psychopath while showing confused customer Frank how to use his expensive new appliances. Emerging from the shadows as Frank makes a foodie faux pas, Ramsay jumps into action in a very intense way. He brandishes a knife uncomfortably close to Frank’s head and gives a little massage to calm him down. Obviously, a creepy massage is not going to do the trick. Although he is helpful, it is so unsettling to see him eagerly invading Frank’s personal space like the Romans invaded Europe. K-mart clearly wanted to switch gears with their marketing campaign, with their previous celebrity endorsement coming from the one and only Martha Stewart, who is not nearly as terrifying. Since it was going to be such a jarring change of personality, I guess they decided to really double down on Gordon Ramsay’s natural air of intimidation. I’m glad they did, as it shows a realistic idea of what it would feel like to cook with him watching! Of course, it also makes for a pretty hilarious ad.
This is a classic ‘should have gone to Specsavers’ ad, but this one is so embarrassing, you can feel the cringe just watching it. You could be forgiven for thinking this isn’t a Gordon Ramsay commercial, as he is only in the last few seconds, but the twist makes the waiting worthwhile. It opens in a nice, expensive-looking hotel. Cue a confused old man in a towel walking into what appears to be a sauna. Crucially, he has forgotten his glasses… You might be able to tell where this is going. He checks his towel at the door and begins to relax and let the steam melt his worries away. Ah but what’s this on the seat? … a carrot? Food is never a good thing to find in sauna! It turns out he’s wondered into Ramsay’s kitchen and has his bare bottom on the Chef’s shelf. A well-placed pepper grinder conveniently hides his full glory, but Ramsay is not happy with the view. He plunges his knife angrily at a large sausage (ouch!), which may be a very subtle metaphor to tell this poor lost soul that it is time to leave. This is a very entertaining way of getting Gordon, who has near perfect eyesight, to advertise the ‘free varifocals’ offer. It is also a great example of classic tongue-in-cheek comedy, who knew Gordon was so versatile!