Jurassic World was one of the biggest movies of all time, so it was a no-brainer that the film was going to get a sequel even before it broke all sorts of records with what was (at the time) the largest opening weekend of all time. After casting decisions were announced earlier this year it was revealed that Jeff Goldblum’s Dr. Ian Malcolm would be returning to the franchise for the first time in over 20 years. Slated for release in 2018, we’re now at the title/poster/tag-line part of the marketing push for this tent-pole movie. So, before the teaser trailer can be released, let’s go over each of them here.
The Title: Jurassic World – Fallen Kingdom
Since the sequel to the original Star Wars, sub-titled the Empire Strikes Back, was released back in the early 80’s there has been a movement by many second films in a planned trilogy to go dark. It appears that Jurassic World – Fallen Kingdom will go that route as well. Director J.A. Boyona discussed that in a recent interview, saying:
“It will be darker and scarier than the previous film. Obviously, when you have Chris Pratt it will also be very funny. But it will be darker. It is a second step in a trilogy, and the second step is always dark as in The Empire Strikes Back or the Wrath of Khan which are the examples you always get. The film takes the story where it has never been before. To me it surprised me. We are going to places where the saga has never been before, and at the same time we are paying tribute to the franchise. We will take it a step further. There are things that will happen that people are not expecting and they really are shocking.”
While Jurassic World was a massive success, some said it was a bit too light or campy (or that the dialogue was as next to terrible as a good film can be). So the move towards a darker tone makes sense as the original film was, in retrospect, a horror film wrapped in a dinosaur action movie. By bringing back one of the bigger doom-sayers from the original film(s), in Jeff Goldblum’s Dr. Ian Malcolm, you know at the very least they’ll bring some additional chaos for the chaotician to say “I told you so” about.
So, what does the Fallen Kingdom refer to? It could be any number of things. Considering the fact that Jurassic World was essentially an up and running Jurassic Park in the first film and it may not be the largest stretch of the imagination to venture a guess that the second film may end up being about the fall-out that comes from something like that happening. Otherwise, it could have to do with something in history that the people in the movie are learning about or fighting against, considering the Central American location for the parks in these movies and the Mayan Culture that is typically pretty heavily omnipresent in that part of the world. Maybe the poster will give us some clues…
A dark sequel needs a dark poster. As far as first posters go, this one is pretty underwhelming as it really only shows the new tagline and same old logo. Sure, it shows some cracks to the logo which mean that the movie may be even darker than what we’re expecting but outside of that it doesn’t give us a whole lot to go on. That’s really the point with these initial marketing pieces as while you do want to drum up hype for the movie you also don’t want to give away too much in terms of plot, especially early on. So, really, the point here is to let people know a couple things, first is the date (check), the second is the title of the new film (check) and the last is that it’s got a tagline that hearkens back to a fan favorite from the first film (check and check). So, mission accomplished underpaid marketing person, mission accomplished.
Tagline: “Life finds a way…”
Jurassic World: The Fallen Kingdom announced a few months ago that one of the, if not the most popular character from the original films would be returning in Jeff Goldblum’s Dr. Ian Malcolm. So, it makes sense that the film will put his character front and center in its marketing campaign, and part of that is his line from the 1992 original, which has developed into one of the most famous quotes in film history. Fallen Kingdom will be the first time we’ve seen Dr. Malcolm since the sequel to the original Jurassic Park, The Lost World, way back in 1997 and Goldblum will be starring alongside Jurassic World’s Chris Pratt, Bryce Dallas Howard and B.D. Wong, as well as new additions Ted Levine, James Cromwell, Toby Jones and Rafe Spall.